







Tools that win.
From prompt to plan — thousands of African creatives discover the tools, funding and opportunities that move them forward with TOOLZ AI.
Conversations on Creativity Cards
A Creative Accelerator in a Box
83 cards. 6 chapters. One journey.






Welcome to
Creativity
Creative Nestlings is a continental creative collective amplifying young African creatives and architecting a creative and cultural economy that's equitable and globally influential — built on 15 years of work across the continent.



We amplify young African creatives and architect a creative and cultural economy that's equitable and globally influential — building connection, trust and opportunity across the continent.
OUR WORK
Creative Nestlings has always operated this way. We are an institute that works on shared value across all our activities and partnerships.
We do not deliver programmes for communities. We build with them. Every initiative creates something real for the creatives we serve and for the partners, platforms, and institutions we work alongside.
The Collaboratory (The NEST Space )
In 2016, Creative Nestlings launched The NEST Space in Cape Town to support emerging African creatives through workspaces, resources, and collaboration. This initiative led to successes like Landa Willie, who turned her magazine concept, TWENTY, into a full publication and agency. Notable creatives such as Samuel Ross, Petite Noir, and Tony Gum have also passed the space.. We are now reimagining The NEST Space as The Collaboratory. This new model will focus on nurturing creative potential, fostering connections, and supporting sustainable careers, while addressing the needs of today’s African creatives.
Read MoreConversations on Creativity Cards
Conversations on Creativity Cards is a 72-card deck designed to empower African creatives through self-discovery and career development. Based on 14 years of experience with over 112,000 creatives, these cards facilitate deep conversations. Each card includes thought-provoking questions and actionable challenges across five key stages: Starting, Business, Collaboration, Resilience, and Success. The deck also features 16 Creative & Cultural Industry cards that explore career paths in advertising, fashion, film, and music. The cards highlight the importance of community connection for achieving creative success, making them essential for creatives aiming for a sustainable and impactful career.
Read MoreROUNDTABLE SERIES
Launched in 2014, this discussion format fosters collaborative dialogue and peer learning among small groups of creatives. It started with sessions like "How Do We 'Better' Communicate the Work We Do?" for 20 young creatives aged 18 to 27, encouraging engagement on creative challenges. Unlike traditional panels, roundtables prioritize participant interaction and collective problem-solving, acting as informal focus groups for the creative community. The format has evolved to address various topics while maintaining its mission of creating welcoming spaces for expressing ideas and discussing sustainable careers. It serves as a valuable tool for problem-solving and insights gathering.
Read MoreBreaking Bread Dinners
The Intimate Dinner Series, in partnership with Merit Art Collective and iQhawe Magazine, unites diverse creatives for meaningful conversations. These curated gatherings allow industry leaders and emerging talents to exchange insights and build lasting relationships that strengthen Africa's creative ecosystem. Each dinner focuses on specific themes through guided discussions, promoting empathy, inclusivity, and reciprocity among participants. This series exemplifies Creative Nestlings' commitment to fostering genuine partnerships and high-value networking opportunities.
Read MoreYoung African Creative Conference
The Pan-African dialogue platform brings together creative communities, economy experts and stakeholders to engage in continent-wide discussions on the state of the creative economy, youth-driven innovation, creative entrepreneurship, and industry transformation. Having successfully hosted two editions in 2017 and 2020, the conference features debates, workshops, and live music, serving as a vital space for cross-cultural creative exchange and policy discussions. This initiative aims to be the premier gathering for African creative professionals, enabling them to share strategies, build alliances, and shape the future of the continent's creative economy through collective action and knowledge sharing.
Read MoreWhat it Takes Video Series
What it Takes Book Series
Business of Creativity Workshops
The full-day practical business skills development sessions are tailored for African creatives across 16 industries. They cover essential topics like the business model canvas, SWOT analysis, marketing strategies, pricing, financial management, tax implications, and creative well-being. So far, 172 graduates in Johannesburg and Cape Town have been trained, with plans to reach over 500 creatives in Southern Africa by the end of 2026. The workshops blend expert-led sessions with interactive activities, fostering a supportive environment for transforming creative passion into sustainable business skills.
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CONVERSATIONS ON CREATIVITY
Our signature talk series since 2011, featuring over 200 creatives and entrepreneurs through panel discussions and fireside chats. This series, known as CoC, serves as a platform for networking, knowledge exchange, and resource sharing, empowering creators to develop their projects. With partnerships across various sectors i.e. Fujifilm, MINI, CRTVE Development, Picha Stock, NW+TV, V&A Waterfront, J&B Whisky, British Council, Grants Whisky, Redbull, and venues, it fosters peer networks and mentorship within Africa's creative community.
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Conversations on Creativity · Est. 2011
The Craft, In Conversation
For 15 years, our signature gathering platform has hosted honest dialogue between emerging and established African creatives.