Amo Modise

Amo Modise

fashion styling,

fashion styling,

While primarily known for fashion styling, her interdisciplinary practice has evolved to include creative consulting, art direction, and the production of fashion-focused shows and visual projects. Rooted in visual storytelling, her work explores the language of contemporary fashion while honouring nostalgic cultural references. She collaborates closely with individuals to understand their existing visual language, emphasise their strengths, and gently push them beyond what feels familiar. Central to her practice is a commitment to working primarily with local designers, driven by a belief in strengthening South Africa’s fashion industry and amplifying homegrown talent. She honours collaboration as a form of care, believing that culture grows when we nurture what is close to us. Whether styling for album covers, fashion look books, editorials, or consulting on visual projects, her intention is to disrupt, romanticise, and challenge traditional ideas of identity and representation within fashion. Pushing culture forward matters to her because her work is deeply connected to identity, memory, and lived experience. It is not about noise or dominance, but about creating honest work that allows softness to exist - work that nurtures connection and contributes to a fashion culture that is human, reflective, and deeply rooted in its community. Fashion has always been a language she uses to listen — to herself and to others. She creates space for people by honouring what feels safe, and slowly inviting them to step into something unfamiliar but affirming. There is beauty in the quiet transformation that happens when someone truly feels seen.