I am a visual and editorial fashion journalist working at the intersection of fashion, culture, and visual storytelling. My practice focuses on documenting South African fashion not just as clothing, but as a living cultural language. one shaped by history, politics, youth, and imagination.

Through my platform DeMode Journaliste, I create fashion journalism that moves beyond surface aesthetics. I break down runway collections, spotlight emerging and established designers, interrogate garments, silhouettes, and moments, and place South African fashion within a global conversation while remaining rooted in local context. My work lives across written editorials, video essays, interviews, and visual analysis, prioritising depth, clarity, and point of view.

Alongside my independent platform, I write for a number of publications like Color Theory Magazine and Trendsetters Magazine and more, contributing fashion editorials and cultural analysis that further expand conversations around South African style, identity, and creative labour within the industry.

Pushing culture forward matters to me because South African fashion has always been innovative, expressive, and conceptually rich, yet often under-documented or misread. I see my role as shaping narrative: slowing fashion down long enough for it to be understood, respected, and remembered. Not as hype, but as cultural production.

I believe storytelling is infrastructure. When we document our designers, models, photographers, and creative ecosystems with intention, we don’t just reflect culture — we build its future.