I am a filmmaker (writer-director) focused on films, series, and commercials, and also a critic and cultural advocate for South African cinema and pop culture. My vision is a sustainable filmmaking career in South Africa, where local films are a vital part of society, requiring a massive cultural shift. I am actively setting a new standard for local cinema through my work. Online, I foster appreciation for SA cinema by positively reshaping the associated discourse. I deliberately build a community by sharing my journey, striving toward the specific South Africa I want to make films in & for.