I am a creative entrepreneur at heart, but the discipline that truly opened the door to entrepreneurship for me has been social media and community management. Through Kreative Kornerr, I have been able to work at the intersection of culture, media, and business, combining content production, copywriting, journalism, and graphic design into one evolving practice. This space taught me how attention works, how communities are built, and how ideas move from the margins into the mainstream. Those lessons directly inform everything I do today.

My primary focus is media and youth culture. As Head of Socials and Strategy at Kreative Kornerr, I lead the digital direction of the platform, oversee day to day publishing, and help facilitate partnerships with global brands such as Spotify. The work goes beyond posting content. It is about documenting moments, amplifying emerging voices, and making sure South African youth culture is represented accurately and creatively. Alongside this, I am building my clothing brand Padral, with the long term goal of making it one of the biggest brands in Africa and a reference point for youth culture, much like the brands that inspired me growing up.

Pushing culture forward through my practice matters to me because culture shapes belief. When young people see themselves reflected in media, fashion, and storytelling, it creates permission to dream bigger and act with confidence. I believe this kind of work inspires the next generation to not only pursue creative paths, but to use their success in service of others, creating a cycle of positive impact that continues long after individual achievements.