Sibusiso “Reptwala” Twala
Youth-driven fashion expression, underdog representation, streetwear authenticity
Age
25
Creative industry
Fashion
CIty
Johannesburg
Sibusiso Twala, known as Reptwala, is a Johannesburg-based stylist, photographer, and creative director whose work elevates raw youth culture, street fashion, and the overlooked creative voices shaping the new South African style movement.
Sibusiso Twala, known as Reptwala, is a Johannesburg-based stylist, photographer, and creative director whose work elevates raw youth culture, street fashion, and the overlooked creative voices shaping the new South African style movement.
Reptwala tells stories through a unique blend of styling, photography, and creative direction, shaping visual narratives that feel true to the rhythm of the streets and the energy of young South Africa. His process begins with scouting emerging models and discovering locations that carry texture, character and meaning. From there, he builds concepts that blend fashion, identity, storytelling and movement.
His creative versatility has placed him on sets for TV commercials, fashion editorials, and brand campaigns, where his vision expands the boundaries of what contemporary South African styling can look like. He recently worked as a stylist for Play Energy Drink, a brand actively supporting young, rising creatives — a mission he personally resonates with, as someone committed to uplifting the “underdogs” who do the work without massive platforms.
Sibusiso was also recently scouted for the PUMA H-Street campaign, where his style, presence, and creative instincts contributed to driving the brand’s latest drop forward. His work continues to connect fashion, culture, and youth expression in ways that feel fresh, honest, and highly visual.
Reptwala represents a growing movement of South African creatives who shape culture not from the spotlight, but from the ground up. His dedication to scouting raw talent, creating opportunities, and building authentic visual worlds speaks to a larger cultural shift — one where everyday creatives become the face of the future.
His ability to merge styling and photography into cohesive narratives positions him as one of the rising storytellers redefining South African fashion from within its youth-driven core.
Sibusiso drives culture forward by championing authenticity and giving visibility to young, emerging talent. His creative practice uplifts underrepresented voices and brings a fresh, street-centered lens to South African fashion storytelling.
Scouted for the PUMA H-Street campaign
Stylist for Play Energy Drink, supporting their youth creative initiatives
Works on TV commercials and fashion editorial sets
Known for scouting and elevating emerging models
Builds full visual concepts from styling to location to photography
His inclusion in the DC100 acknowledges his role as a creative force shaping the next wave of South African fashion culture. Through styling, photography, and direction, Reptwala continues to amplify the everyday stories, faces, and styles that define contemporary African creativity.