story

Simhle Plaatjies

Simhle Plaatjies

PARTNER

How do you maintain creative coherence across these diverse platforms, and what business advantages does this multidisciplinary approach provide?

Thank you for the opportunity to share my story with your platform. The question of navigating multiple creative domains is one that resonates deeply with me, as it speaks to the very essence of my artistic and entrepreneurial journey. For me, the answer lies in embracing my multi-faceted self and recognizing that all these domains are not separate silos, but rather different expressions of the same core purpose. Instead of seeing them as distinct fields, I view Visual Arts, Film & Audiovisual, and Advertising & Marketing as different languages I use to tell the same story. My work, whether it's a painting, a short film, or a marketing campaign, is always deeply rooted in my heritage as an African artist - a heritage that is ancestral, cultural, and historical. The narrative thread of my work is always consistent: it is an exploration of identity, legacy, and the rich tapestry of our shared past. The medium may change, but the message remains constant. 

This approach of maintaining creative coherence provides several distinct business advantages: 

  1. By having a consistent voice and narrative across all platforms, I've been able to build a stronger and more memorable brand. People don’t come to me for a single skill; they come to me for my unique perspective and the world that I create. 

  2. My work in one domain often informs and enriches my work in another. A visual concept I explore in a painting might inspire storytelling in a film, or a marketing strategy might provide a framework for a creative project. This constant cross-pollination keeps my work fresh and allows for a truly unique form of innovation.

  3. This multidisciplinary approach allows me to access a wider range of clients and projects. I am not limited to one specific industry, which provides greater stability and allows me to engage with a broader audience.